Case study of a seminar

Discover how Fermob, a company specializing in outdoor furniture, hosted its seminar at Valpré in August 2024. This event, combining productivity, creativity, and team cohesion, is a perfect example of what we can offer for your professional seminars.

Case study: Fermob seminar at Valpré, august 2024

In August 2024, Valpré welcomed 90 employees from Fermob for a unique corporate seminar. Here’s a recap of this event that brought together innovation, sustainability, and conviviality.

About Fermob

Fermob is a renowned French company specializing in outdoor furniture, combining design, durability, and environmental responsibility. Committed to sustainable development, the company regularly organizes seminars to present its new collections and strengthen team cohesion.

The seminar held at Valpré aimed to present the new furniture range to the sales team while preparing for the launch of the autumn 2024 collection.

An Outdoor Showroom and Customized Setup

To meet Fermob’s specific needs, Valpré set up an outdoor showroom in its 6-hectare park. This showroom allowed the company to showcase its new creations in a natural and inspiring setting.

Our technical team worked closely with Fermob to customize the spaces and ensure a harmonious setup that respected the environment while highlighting the products.

Seminar Activities

The Fermob seminar spanned four days and included a variety of activities to meet the company’s objectives:

• Presentation of the new range: Held outdoors, this presentation highlighted the aesthetics and innovation of Fermob’s products.
• Workshops and strategic sessions: Meetings focused on marketing, sales strategy, and product presentations.
• Outdoor yoga: A session led by Catherine Arnaud, offering participants a moment of relaxation and rejuvenation.

Reserved Spaces and Equipment Used

To accommodate the group, Valpré provided several modular rooms and an amphitheater:

• Amphitheater (100 seats): Ideal for plenary presentations and product demonstrations.
• Théâtre de Verdure: An outdoor space used for nature-inspired presentations.
• Hortensias and Iris rooms: Theater-style setups for marketing and strategic workshops.
• Lilas and Tamaris rooms: U-shaped configurations for brainstorming sessions.

All rooms were equipped with natural light, air conditioning, and fiber-optic internet, ensuring an optimal work environment.

Catering: A Tailored Culinary Experience

The Fermob seminar benefited from customized catering, with delicious meals that respected participants’ dietary preferences. In partnership with La Ferme de l’Abbé Rozier, our team created tailored menus that prioritized organic and local products.

Here’s what was offered:

• Balanced meals: Breakfasts, lunches, and dinners served outdoors, prepared with seasonal ingredients.
• Vegetarian options: Custom menus for participants with specific dietary preferences.
• Cocktail receptions: Relaxed moments to close each day’s work sessions.

Accommodation and Comfort

Participants were accommodated in air-conditioned rooms with park views. These rooms offered optimal comfort, allowing teams to recharge after busy days. During the summer, they provided a pleasant and relaxing experience.

Closing Evening

The seminar concluded with a private evening event to celebrate the end of the program. Participants enjoyed a buffet and a cocktail in a festive atmosphere, strengthening team bonds and celebrating the team’s successes.

Testimonial from Catherine S. (seminar manager at Fermob)

“We particularly appreciated Valpré’s flexibility and adaptability. Whether it was setting up our outdoor showroom or tailoring the menus, everything was done to meet our expectations. The quality of the catering and the calming natural environment also contributed greatly to the success of our event.”

Why choose Valpré for your seminars?

Here’s why Valpré is the ideal venue for your events:

• Modular rooms perfectly suited to your needs.
• A catering service focused on eco-responsibility, prepared with local products.
• Comfortable accommodation with views of a natural park.
• Team-building activities designed to strengthen team cohesion.
• A unique natural setting just minutes from Lyon.

To organize your next seminar in an inspiring and professional environment, contact us today and make your event a success.

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